Rolex : The Watch Book

3rd revised and expanded edition

This new edition of the Rolex reference book illuminates the history of the brand, from the first officially certified wristwatch and the water-resistant Oyster case to the technically sophisticated modern models and the latest models in the Submariner and Daytona series.

The book also looks at the particular challenges facing the watchmaking industry at the dawn of the 21st century, including the growing shortage of skilled labour and the innovative projects and programmes with which the luxury brand is countering this trend so that it can maintain its own guarantee and service standards in the future.